In 2012, Menarini Asia Pacific conducted an online survey over 1,000 Asians (India, Malaysia, Singapore and Philippines) aged between 18 to 35 years and they found out that acne sufferers spend a significant amount of time online searching for possible solutions.
Some of the generic findings as per below:
- 1 in 3 thinking about their acne almost 2-5 times a day
- 2 in 3 Asians reported feeling embarrassed and self-conscious when they have acne
- 30% of respondents spend more than an hour per week looking for acne-related information and solutions
- 10% of respondents tried more than 10 products in search of the right solutions to acne problem
- In Malaysia, the results shared that respondents are socially inhibited by acne - avoiding them from attending social events
In hopes of guiding consumers through the clutter of information, Papulex™ Asia came up with the Clear the Confusion Campaign. “While researching treatments for acne, we realized that there was a lot of information out there, but we weren’t sure it was right. We wanted to get more young adults to find the truth about acne and how it affects them regardless of age. We hope that once they gain this understanding, they will realize that Papulex™ effectively addresses the root causes of acne,” said Mr. Cheah Chor Eng, General Manager of Menarini Malaysia.
Launching the PAPULEX™ Clear the Confusion Campaign – from left: Dr. Hew Yin Keat, Skin Doctor, Mr. Cheah Chor Eng, General Manager of Menarini Malaysia; Ms. Elaine Yong, Lecturer/Developmental Psychologist and Mr. Quah Cheng Eng @ QuaChee, the winner of the PAPULEX™ Truthseeker Blogger Challenge and an avid blogger
Skin doctor, Dr. Hew Yin Keat added, “The Papulex™ range of products targets the root causes of acne with a unique combination of three clinically proven ingredients. Patients experiencing any type or severity of acne use Papulex™. It can also be used alone or with existing prescription treatment, making it ideal for the maintenance of acne-prone skin”.
It’s time to get your skin tested – One of the media getting his skin tested
Mr. Quah Cheng Eng (also known as QuaChee as his blogger name) the winner of the Papulex™ Truthseeker Blogger Challenge and a Papulex™ user himself concluded, “The topic of acne has always been a debate among my friends. Everyone looks and hopes for a good skin regimen and I am one of them. I am now blessed with good skin and together with a good skin care product such as Papulex™, I can say that I’ve never felt better in my life”.
The Papulex™ range is exclusively available at selected clinics. For more information, please visit Papulex™ Asia facebook page at www.facebook.com/PapulexAsia. You can alternatively visit Papulex™ Asia website at www.papulexasia.com and locate a clinic nearby using the store/clinic locator.